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Developing a Web Portal Solution for ABSLI’s Digital Transformation
Developing a Web Portal Solution for ABSLI’s Digital Transformation
ABSLI’s proactive response to lead conversion challenges, time-sensitive product launches, and portal feature disparities demonstrates a commitment to innovation and customer-centric solutions. By enhancing personalized interactions and streamlining processes, ABSLI is better positioned to boost lead conversion and meet market demands. The dedication to improving user satisfaction and engagement through feature enhancements positions ABSLI as a dynamic and customer-focused player in the insurance industry, well-prepared for future growth and success
Key Challenges
Weak Lead Conversion and Personalization
ABSLI grappled with insufficient lead conversion rates, primarily stemming from a lack of personalized customer interactions. This limitation hindered the company’s ability to maximize sales growth and capitalize on potential opportunities.
Time-to-Market Pressure for Product Launches
This challenge necessitated the optimization of processes to ensure that new insurance products were introduced in a timely manner, enabling the company to remain competitive and responsive.
Agent Portal Disparity and Customer Portal Stagnation
In the agent portal, discrepancies in feature availability posed challenges, while the customer portal faced stagnation due to a lack of new and engaging features. These issues collectively impacted user satisfaction and engagement.
Our Solutions
CRM Integration for Data Unification
ABSLI addressed the lead conversion and personalization challenge by integrating CRM systems to unify data throughout the portals. This facilitated a more holistic view of customer interactions, enabling personalized and effective engagement.
Liferay DXP for Rapid Product Development
To overcome the time-to-market pressure, ABSLI leveraged Liferay DXP’s Out-of-the-Box (OOTB) features to streamline the creation of new insurance products. This allowed for quicker development and deployment of offerings to meet market demands
Agent Portal Enhancement and Customer Portal Roadmap
ABSLI improved the agent portal by implementing tour guides to enhance user experience and guide agents through the ecosystem. Simultaneously, they devised a roadmap for developing multiple new features on the customer portal to address stagnation and keep users engaged.
Tech Stack
Conclusion
ABSLI’s proactive response to lead conversion challenges, time-sensitive product launches, and portal feature disparities demonstrates a commitment to innovation and customer-centric solutions. By enhancing personalized interactions and streamlining processes, ABSLI is better positioned to boost lead conversion and meet market demands. The dedication to improving user satisfaction and engagement through feature enhancements positions ABSLI as a dynamic and customer-focused player in the insurance industry, well-prepared for future growth and success
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