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D2C Insurance Journey, Customer Self-Service & Agent Enablement Platforms

The client is a leading life insurance enterprise in India, operating at a national scale with a broad portfolio of protection, savings, retirement, and investment-linked insurance products.
The organization serves millions of policyholders through a robust distribution ecosystem comprising agents, digital channels, and partner platforms.

Business Challenge

The organization faced several digital transformation challenges:

Supporting D2C insurance journeys across multiple product categories
Enabling self-service for a very large customer base
Providing digital tools for a nationwide agent workforce
Integrating portals with multiple internal and third-party systems
Maintaining security, compliance, and performance at enterprise scale

Project Overview

SilwaTech was engaged to design and implement end-to-end digital platforms covering:

  • Direct-to-Consumer (D2C) insurance journeys
  • A large-scale customer self-service portal
  • Agent portals and mobile applications to support field operations

The objective was to enhance digital adoption while ensuring stability, security, and integration with core insurance systems.

Case Study Topics

Solution Delivered

D2C Insurance Journey Enablement

SilwaTech supported the implementation of digital insurance journeys:

  • D2C journeys for multiple insurance products
  • Use of configurable, out-of-the-box journey modules
  • Product-specific microsites for targeted customer engagement
  • Built-in CD/CI processes
  • Integration with CRM and quote engines

Customer Self-Service Portal

A centralized self-service portal was delivered for policyholders:

  • Secure access for millions of customers
  • Self-service features across policy servicing workflows
  • Integration with payment gateways and statutory systems
  • Ongoing feature expansion aligned with business roadmaps

Agent Portal & Mobile Enablement

Digital platforms were implemented to support a large agent ecosystem:

  • Web and mobile access using hybrid and native approaches
  • Agent dashboards with renewals, commissions, referrals, and reminders
  • Integration with core insurance platforms and identity services
  • Improved visibility into agent performance and activities

Technology Stack

  • Liferay Digital Experience Platform (DXP)
  • Java-based enterprise application architecture
  • Hybrid and native mobile application frameworks
  • Payment gateway integrations
  • Enterprise CRM and quote engine integrations
  • Identity, KYC, and verification system integrations

Engagement Model

Enterprise digital delivery with dedicated cross-functional teams working closely with internal stakeholders, aligned to governance, security, and release management practices.
Delivered by the founding leadership of SilwaTech during a prior independent venture, in collaboration with a delivery partner.

Security & Compliance Focus

Given the regulated BFSI environment and scale of operations, security and compliance were treated as foundational requirements.

Key focus areas included:

  • Secure handling of customer, agent, and policy data
  • Role-based access control across portals and mobile applications
  • Controlled deployments and production change management
  • Compliance with internal IT, data protection, and regulatory standards
  • Secure integrations with identity, payment, and core insurance systems

These measures ensured trust, stability, and regulatory alignment across all digital channels

Value Delivered

  • Scalable D2C insurance journeys across multiple product lines
  • Improved customer experience through self-service digital platforms
  • Enhanced agent productivity via integrated portals and mobile access
  • Reduced operational dependency on manual processes
  • Strong foundation for continued digital expansion and innovation

Why SilwaTech

SilwaTech was engaged for its experience delivering enterprise BFSI platforms at scale, including:
Proven capability in large, transaction-heavy insurance platforms
    Experience supporting both customer-facing and agent-facing systems
      Strong expertise in integrations with core insurance and identity systems
        Structured delivery aligned with enterprise governance and compliance

          Looking to Scale Digital Insurance Experiences Across Channels?

          SilwaTech helps life insurers build secure, enterprise-ready digital platforms

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          SilwaTech is a custom software and digital engineering partner serving enterprises and government organizations across GCC and EMEA. With over 20 years of experience and a global team of 800+ professionals, we deliver secure, scalable, and future-ready technology solutions aligned with measurable business outcomes.

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