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Silwatech is backed by a team of 1000+ employees, serving clients in over 10+ industries across 9+ locations
AI Chatbot for Intelligent Search & Personalized Content in Fashion Retail
The client is a fashion retail organization based in India that focuses on delivering trend-driven content and insights to digitally engaged consumers.
The platform serves users seeking fast, relevant, and personalized access to fashion articles, trends, and related content.
Business Challenge
The client faced multiple engagement and experience challenges:
Low-quality and irrelevant search results affect user satisfaction
Limited personalization across content discovery journeys
No mechanism for users to track, revisit, or refine past searches
Static query interfaces that did not adapt to evolving user intent
Difficulty retaining users due to non-dynamic content experiences
Project Overview
SilwaTech was engaged to design and implement an AI-powered conversational search platform that enables users to:
- Search fashion-related topics using natural language
- Receive context-aware article recommendations
- Edit and manage their search queries and chat history
- Experience personalized content discovery over time
The solution was designed to balance intelligent automation with user control, ensuring transparency, performance, and scalability.
Case Study Topics
Solution Delivered
Conversational AI Search Experience
SilwaTech implemented a chatbot-driven interface that enhances how users search and explore fashion content:
- Natural language query handling via AI-powered chatbot
- Intelligent article retrieval based on user intent
- Context-aware responses that improve relevance and clarity
- Editable queries and chat titles to support evolving searches
Personalized Content & Engagement
The platform adapts to user behavior over time:
- Personalized article recommendations based on prior interactions
- Persistent search history allowing users to revisit and refine queries
- In-app notifications and feedback mechanisms to improve engagement
AI-Driven Search & Content Indexing
- AI-based content embedding for smarter search responses
- Vector-based search indexing for fast and accurate retrieval
- Automated ingestion of new fashion content for real-time updates
Technology Stack
- Angular-based frontend for responsive user interaction
- FastAPI backend for high-performance API handling
- ChatGPT API for natural language understanding and response generation
- Elasticsearch for scalable vector storage and search indexing
- MongoDB for user data and chat history management
- AWS Lambda for automated content ingestion
- AWS EC2 with auto-scaling for deployment and hosting
Engagement Model
AI platform design and implementation delivered by a cross-functional team including AI engineering, full-stack development, UX design, DevOps, and quality assurance, aligned to iterative delivery and rapid feedback cycles.
Security & Compliance Focus
User trust and data protection were treated as core platform requirements.
Key focus areas included:
- Secure storage of user queries and chat history
- OAuth 2.0–based authentication and access control
- SSL/TLS encryption for data in transit
- Controlled access to AI and search services
- GDPR-aligned data handling practices
These measures ensured safe, compliant, and trustworthy AI-driven interactions.
Value Delivered
- Improved relevance and accuracy of fashion-related search results
- Faster content discovery through AI-assisted retrieval
- Increased user engagement via personalization and editable search history
- Enhanced retention through evolving, context-aware content experiences
- Scalable and reliable platform supporting growing user traffic
Why SilwaTech
SilwaTech was selected for its ability to deliver practical AI solutions that improve real user outcomes, including:
Experience building AI-assisted conversational platforms
Strong capability in search relevance, embeddings, and personalization
Cloud-native architecture expertise for scalable deployments
Secure handling of user data and AI interactions
Looking to Enhance Search, Personalization, and Engagement with AI?
SilwaTech helps retailers build secure, scalable AI-driven digital experiences
Contact Us
Contact us for any questions, support, or business inquiries.
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