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Silwatech is backed by a team of 1000+ employees, serving clients in over 10+ industries across 9+ locations
Corporate Website & D2C Insurance Journey Enablement
The client is a leading insurance brokerage organization in India, operating within the BFSI sector and supporting a broad portfolio of insurance products through digital and advisory-led channels.
The organization required a modern digital presence to engage customers directly while supporting lead generation and business growth.
Business Challenge
The organization faced several digital challenges:
Need for a modern, user-friendly corporate website
Limited personalization in existing customer journeys
Manual or fragmented lead generation workflows
Requirement for easy content updates without technical dependency
Need for analytics and SEO readiness to improve digital visibility
Project Overview
SilwaTech was engaged to design and implement a customer-facing corporate website with integrated D2C insurance journeys. The objective was to improve user engagement, support personalized customer experiences, and enable efficient lead capture for downstream sales processes.
Case Study Topics
Corporate Website Implementation
Corporate Website Implementation
SilwaTech delivered a modern corporate website with:
- Seamless design and intuitive navigation
- Responsive layout for accessibility across devices
- Robust content management for easy updates and page management
- Integration-ready architecture for analytics and SEO optimization
D2C Journey & Lead Enablement
The platform enabled structured customer journeys:
- Personalized user experiences based on defined parameters
- Webforms integrated with CRM for lead generation
- Clear pathways for customer engagement and conversion
Foundation for future expansion into additional digital services
Technology Stack
- Liferay Digital Experience Platform (DXP)
- Java-based enterprise application architecture
- CRM system integrations for lead management
- Analytics and SEO integration capabilities
- Responsive web and accessibility-focused design frameworks
Engagement Model
Enterprise digital delivery with dedicated technical and functional resources aligned to structured governance, quality, and release management practices.
Delivered by the founding leadership of SilwaTech during a prior independent venture, in collaboration with a delivery partner.
Security & Compliance Focus
Operating within the BFSI domain, security and compliance were treated as foundational requirements.
Key focus areas included:
- Secure handling of customer data submitted through webforms
- Role-based access control for content and administrative users
- Controlled deployment and change management practices
- Alignment with internal IT, data protection, and compliance standards
These measures ensured platform reliability and trustworthiness.
Value Delivered
- Improved customer engagement through a modern digital presence
- Streamlined lead generation via CRM-integrated workflows
- Greater agility in content updates and campaign execution
- Enhanced visibility through analytics and SEO readiness
- Scalable foundation for future digital initiatives
Why SilwaTech
SilwaTech was selected based on its experience delivering enterprise-grade digital platforms for BFSI organizations, including:
Strong capability in customer-facing digital experience platforms
Experience integrating web platforms with CRM systems
Expertise in personalization, analytics, and content management
Structured delivery aligned with enterprise governance standards
Looking to Strengthen Your Digital Insurance Presence?
SilwaTech helps insurance organizations build secure, scalable digital platforms
Contact Us
Contact us for any questions, support, or business inquiries.
Office
UAE (HQ)
Al Shoala Bldg, E Block, 4th Floor, Deira City Center, Dubai, UAE
INDIA
401, One World West, Nr. Ambli T-Junction 200,S P Ring Road, Bopal, Ahmedabad, Gujarat 380058, India
France
74 boulevard du, 11 novembre 1918 69100 villeurbanne
South Africa
Cube Work Space. 24 Hans Strijdom Avenue, Cap Town
United Kingdom
Kem House 160 City, Road, London, United Kingdom EC1V2NX