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Silwatech is backed by a team of 1000+ employees, serving clients in over 10+ industries across 9+ locations
Enterprise Web Platform Modernization & Digital Transformation
The client is a global leader in the construction materials industry, operating across multiple European and international markets.
The organization relies on enterprise websites and digital platforms to support brand presence, location discovery, customer engagement, and regional operations at scale.
Business Challenge
The organization faced several digital and operational challenges:
Legacy Liferay implementations are limiting scalability and performance
Inconsistent SEO behavior and analytics visibility across countries
Manual content and asset management are increasing operational overhead
Complex location data management across internal and external platforms
Need for high availability, automation, and standardized deployments
Project Overview
SilwaTech was engaged to support a multi-phase digital transformation initiative to modernize enterprise web platforms using Liferay DXP. The engagement covered platform migration, performance optimization, SEO improvements, automation, analytics, and advanced integrations across European websites.
Case Study Topics
Solution Delivered
Location Application Enhancement
SilwaTech enhanced enterprise location applications to improve usability, automation, and data consistency:
- CSV export of location data with workflow-level notification handling for YEXT
- Structured web content–based location description editor using vocabularies and categories
- Google Places API integration for auto-complete address fields
- Business hour logic to split and synchronize time data between YEXT and Liferay
Content Grouping, Analytics & SEO Enablement
- Google Tag Manager container configuration for interaction, page view, and conversion tracking
- GA4 implementation and debugging using DebugView to resolve tracking discrepancies
- Dynamic category mapping for automated SEO metadata injection
- Cleanup of indexing issues caused by Liferay system URLs
Liferay Migration (7.0 to 7.4)
- Migration roadmap for multiple European websites
- Database schema alignment and feature parity analysis
- Groovy-based asset extraction scripts generating structured Excel reports
- Controlled migration ensuring consistency across environments
Specialized Web Sections & Deployment Automation
- Reusable templates and structures for a pan-European awards website section
- Automated bulk deployment of assets across country instances
- Reduced manual content management effort for regional teams
Advanced Integrations & Automation
- ZIP code and VAT validation via external APIs
- CRM and Eloqua integrations for enhanced form workflows
- Excel-based API automation utilities for dynamic field population
- JSON data export for cement stockist locator integrations
Ongoing Support & Technical Optimization
- Resolution of country-specific issues (maps, performance bottlenecks)
- Page speed and performance debugging
- Real-time technical support for country content managers
Technology Stack
- Liferay Digital Experience Platform (DXP) 7.4
- Java-based enterprise architecture
- Groovy scripting for automation and data extraction
- Google Analytics 4 and Google Tag Manager
- Google Places API
- CRM and Eloqua integrations
- Enterprise-grade APIs and SEO tooling
Engagement Model
Enterprise digital transformation delivery with specialized Liferay resources working closely with regional and central teams, aligned to structured governance and release practices.
Delivered by the founding leadership of SilwaTech during a prior independent venture, in collaboration with a delivery partner.
Security & Compliance Focus
Operating across multiple European markets, security and compliance were integral to all activities.
Key focus areas included:
- Secure handling of content, location, and integration data
- Controlled access to production systems and automation scripts
- Audit-friendly migration and deployment practices
- Alignment with internal IT, data protection, and regional compliance policies
These measures ensured platform stability, data integrity, and operational trust.
Value Delivered
- Modernized enterprise web presence across multiple European markets
- Improved SEO visibility and analytics accuracy
- Reduced operational overhead through automation and scripting
- Enhanced performance, scalability, and availability
- Strong foundation for future digital and regional expansion
Why SilwaTech
SilwaTech was selected for its deep expertise in enterprise Liferay platforms and its ability to execute complex, multi-country transformations, including:
Proven experience with large-scale Liferay DXP migrations
Strong capability in automation, scripting, and workflow optimization
Expertise in SEO, analytics, and performance optimization
Structured delivery aligned with enterprise governance and regional coordination
Planning a Large-Scale Enterprise Web Transformation?
SilwaTech helps global organizations modernize, scale, and optimize digital platforms
Let’s Start the Conversation
Engage with our enterprise team to discuss your digital transformation goals, platform modernization initiatives, or large-scale system requirements. We’re ready to support your next strategic technology move.
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